Archives For Creating Content

How To Perform a Yearly Blog Review

posted by Bryan Allain — February 4, 2013 — 1 Comment

The following is a guest post from Dustin Stout.

A lot can be accomplished in 365 days. And unless you take the time to properly evaluate the last 365 days, how can you have a proper perspective of what you can expect in the next 365 days?

Do you have a yearly review process for your blog? Have you scheduled a day to look back on what you’ve accomplished in the past year? Do you have the proper perspective to start dreaming for the year to come?

Over the past few years I’ve refined my yearly review process. I’ve nowhere near perfected it, but it has been a great way of helping me to realign with my goals and plan for the future.

In this post I want to share with you my review process.

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How To Improve Your Blog By Refocusing

posted by Bryan Allain — December 11, 2012 — 13 Comments

With a new year right around the corner this is the best time to bring your blog in for a check on its vision.

The best part? No co-pay. Heck, you don’t even need insurance.

Most of us get our eyes checked every year or two because as we get older our vision slips. We think we’re rocking 20/20, but if we’re not careful we can end up like George Costanza in “The Glasses”, eating an onion like it was an apple. (Probably my favorite Seinfeld episode of all time, btw.)

No one wants to eat an onion like it was a hand fruit, especially not your blog.

Here’s a quick 5-Step plan to giving your blog a vision checkup.

1. Focus on Audience

Like I wrote about in my book 31 Days to Finding Your Blogging Mojo (the #1 result for ‘blogging’ at Amazon!), there are three ways you can focus your blog: audience, perspective, and content.

You don’t need to focus all three, but you should be focusing on at least one.

What about audience? Are you writing for a specific group of people? Guys or girls? Fathers, Mothers, pastors, business leaders, or artists? People who love TV? Fans of the Boston Celtics? Minotaurs living in Des Moines?

If you’re writing for anyone and everyone who may be interested in what you have to say, that’s fine. You don’t HAVE to focus on an audience, but if you do, it will make it much easier to connect with the folks you want to connect with.

Think through whether or not you are trying to connect with a specific group of people. If the answer is ‘yes’, keep that front and center as you create content and make connections in 2013.

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Where Good Ideas Come From

posted by Bryan Allain — November 8, 2012 — 9 Comments

Someone asked me last week where the name Community Wins came from and I didn’t have a good answer. (I think I was on a domain name registration website trying different combinations when it came to me.)

I do, however, know exactly where the name for my first book, 31 Days to Finding Your Blogging Mojo, came from.

It came from a pile of bad ideas.

How do I know? Because I still have the notebook page.

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Last year around this time I was finishing up 31 Days to Finding Your Blogging Mojo when I had an epiphany sparked by two specific things.

I had spent the day at the ECHO Conference in Dallas seeing old friends and making new ones, and I was slightly bummed because no one had said anything to me about my latest ventures: The BlogRocket Booster Course and The BlogRocket Blogger Community. A few people had come up to me to say they read the blog and appreciated the humor, but it was like no one knew about the things I had been pouring myself into of late.

While I was having this ridiculous little pity party for myself I sat through Jon Acuff’s keynote talk at ECHO, which killed. There might not be a more suited audience for Jon, and he absolutely slayed them. I sat there in my seat feeling a little jealous because I wished it was me making everyone laugh, and that’s when the epiphany came.

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