With a new year right around the corner this is the best time to bring your blog in for a check on its vision.
The best part? No co-pay. Heck, you don’t even need insurance.
Most of us get our eyes checked every year or two because as we get older our vision slips. We think we’re rocking 20/20, but if we’re not careful we can end up like George Costanza in “The Glasses”, eating an onion like it was an apple. (Probably my favorite Seinfeld episode of all time, btw.)
No one wants to eat an onion like it was a hand fruit, especially not your blog.
Here’s a quick 5-Step plan to giving your blog a vision checkup.
1. Focus on Audience
Like I wrote about in my book 31 Days to Finding Your Blogging Mojo (the #1 result for ‘blogging’ at Amazon!), there are three ways you can focus your blog: audience, perspective, and content.
You don’t need to focus all three, but you should be focusing on at least one.
What about audience? Are you writing for a specific group of people? Guys or girls? Fathers, Mothers, pastors, business leaders, or artists? People who love TV? Fans of the Boston Celtics? Minotaurs living in Des Moines?
If you’re writing for anyone and everyone who may be interested in what you have to say, that’s fine. You don’t HAVE to focus on an audience, but if you do, it will make it much easier to connect with the folks you want to connect with.
Think through whether or not you are trying to connect with a specific group of people. If the answer is ‘yes’, keep that front and center as you create content and make connections in 2013.